How to Find a Briliant Copywriter
If you want to make money online, you're going to have to have a site. If you want that site to be profitable, it needs to be written extremely well. Unless you're good at copywriting already it's smart to hire someone who is experienced to compose the text on your website. An expert copywriter will generate a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, however, not every copywriter is as good as the next one. Some of them are very gifted. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be a cinch. Here is how you can tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter who wants to create web copy should have a website that features their biography, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own website, how will they help you build yours? Look at the copy on their website too. If it is replete with typos and grammar errors this is not a good sign.
How well do you respond to the copy on the copywriter's site? This is more involved than simply finding grammatical errors and syntax errors. Does the site copy trigger check this site out an emotional response as you read it? Does it cause you to feel affection for the writer? Does the copy make you want to continue reading and find out more about him or her? Does it make you eager to hire address them right away? Does it make you feel like you have to get out of there? Does the copy make you angry? These are all very crucial reactions and they demand your attention.
Do a background research on the copywriter. Try searching for reviews on forums and independent web sites. It's improbable that you will come across any terrible reviews on the writer's own site. Do a search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be manipulated by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to give you a couple of references. Be sure that you follow up and really contact those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the web site. This is especially crucial if the copywriter states he or she is an expert in a certain field. If the writing is unclear and reads like a regurgitated Wikipedia article, it is time to move on.
You have lots of options available to you when you're trying to figure out whether or not to pay for a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.